Matthew Westfall
Senior Marketing Leader | Go-To-Market, Growth & Brand Strategy | Tech & Broadband
- Role
- Sr Director, Marketing at Lumos Fiber
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Matthew Westfall
A passionate and results-driven marketing leader with over a decade of experience in the tech and telecom space, balancing creativity and strategy in both agency and client-side roles. I have a proven track record of overseeing brand development from the ground up—architecture, strategy, go-to-market planning—and driving revenue growth through innovative and data-driven strategies. As a leader I champion humility, curiosity, empathy, and accountability, emphasizing the importance of collaboration. Key Skills • Brand Strategy & Development • Integrated Marketing Strategies & Campaigns• Cross-Functional Collaboration and Leadership• Strategic Plan Development and Implementation• Innovative Thought Leadership and Problem Solving• Competitive Analysis and Market Positioning• Process Improvement and Transformation• Exceptional Team Leadership and Client Relationship Management
Experience
Sr Director, Marketing
Jan 2025 — Present · Chattanooga, TN, US
Scaled Lumos Fiber Internet across a rapidly expanding national footprint, exceeding market penetration targets, including 25%+ average penetration within the first year in new markets.• Drove acquisition and adoption for new product launches, including Multi-Gig and Total Home Wi-Fi, delivering 170% YoY Multi-Gig growth and near-universal Wi-Fi attach rates.• Directed quarterly planning cycles across cross-functional teams, contributing to 93% YoY subscriber growth in FY23 and 30%+ growth in FY24.• Co-led the marketing workstream for the Lumos–T-Mobile joint venture, shaping external messaging, stakeholder communications, and customer migration strategy.
Education
Louisiana State University
Bachelor of Arts (B.A.)
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