Matthew Fuller

WORK HISTORY

EDUCATION

ABOUT MATTHEW FULLER

Why do so many overhead lifting projects fall apart long before a crane is ever built?Most dealers assume it’s pricing.Some think it’s lead times.Others blame engineering delays.But after 15+ years in manufacturing, maintenance, and operations leadership, I’ve learned something most people don’t realize:Projects usually fail because the right questions never get asked early enough.As the Director of Strategic Solutions & Key Accounts at CraneWerks, that’s exactly what I fix.I partner directly with dealers to uncover what’s actually happening inside a project—the real use case,the hidden constraints,the details that don’t show up on a drawing…and the potential issues that could derail everything weeks later.Most people just quote what they’re given.I help dealers quote what’s actually required to win the job and deliver it successfully.Before stepping into this role, I ran operations and production at CraneWerks, led service teams, and spent years troubleshooting cranes in the field. Earlier, I managed maintenance and melt shop operations in some of the most demanding manufacturing environments. That mix of hands-on experience and strategic leadership taught me something dealers rarely hear from manufacturers:It’s not your job to figure everything out alone.My mission is simple:Make quoting easier.Make communication clearer.Make solutions fit the first time.And help our dealer network win more projects with fewer surprises.If you’ve ever looked at a project and thought, “This should be easier than it is…” — we should talk.You might be one conversation away from a smoother quoting process, faster answers, and solutions that just make sense.