Matthew Florczyk
Corporate Vice President, Market Research & Insights at New York Life Insurance Company
- Role
- Corporate Vice President, Market Research & Insights at New York Life
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Matthew Florczyk
Market research professional with 10+ year’s experience on the vendor and client side. Well versed in multiple testing methodologies. Experience in Brand & Communication, Advertising & Brand Tracking, Concept Testing, Consumer Insights, Consumer & User Experience and Focus Groups.
Experience
Corporate Vice President, Market Research & Insights
Sep 2020 — Present · NY, US
Education
Kutztown University of Pennsylvania
Bachelor of Science (BS), Marketing
2002 — 2006
Skills
- Data Analysis
- Segmentation
- Brand Equity
- Focus Groups
- Questionnaire Design
- Competitive Intelligence
- Microsoft Powerpoint
- Primary Research
- Consumer Insight
- Survey Design
- Online Research
- Advertising Research
- Qualitative Research
- Market Research
- Research Design
- Data Mining
- Quantitative Research
- Marketing Research
- Microsoft Excel
- Consumer Behaviour
- Analytical Skills
- Microsoft Office
- Customer Insight
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