Matthew Ellsworth
Sr. Marketing Leader | Demand Gen | Marketing Operations | SEO & Writer | Creating profitable sales- and product-led growth for SaaS companies
- Role
- Senior Manager of Demand Generation at Allvue Systems
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Matthew Ellsworth
Senior marketing leader and consultant in the SaaS space with 13-plus years of marketing experience. I have successfully operated across content & brand, growth & demand, and product marketing functions.I love being creative, telling stories, and creating stuff from scratch. Marketing is all about honesty and value. Don’t waste people’s time and show them why they care.I work on- Artificial intelligence (AI) orchestration- Audience-first strategy and account-based marketing (ABM)- Integrated marketing campaign execution and project management- Demand generation and pipeline creation- Marketing operations and data analytics- Paid media (PPC, Paid Social, Display)- On-page and technical SEO / AIO & GEO- Email marketing- Organic social media- Field marketing (hosted and 3P events)- People management- B2B and B2C marketing, both sales-led and product-ledGenerated millions of dollars in new bookings.Grown number of qualified leads across all channels.Increased email open rates and overall engagement.Improved efficiency and pipeline performance for PPC ads.Doubled organic traffic and increased AI search out my website for examples of my projects:
Experience
Senior Manager of Demand Generation
Aug 2024 — Present · Nashville, TN, US
Serve as a senior leader on Allvue\'s growth marketing team. Responsible for profitably building qualified pipeline and renewable customer base. Areas of emphasis include PPC, email, CRO, AR & PR, content syndication, and more. Collaborate with cross-functional teams across marketing, product, sales, finance, and others.
Education
Salem State University
Bachelor of Arts (B.A.), Professional, Technical, Business, and Scientific Writing
2008 — 2012
Skills
- English
- News Writing
- Publishing
- Social Networking
- Foreign Languages
- Microsoft Office
- Creative Writing
- Content Marketing
- Editing
- Writing
- Customer Service
- Marketing
- Copy Editing
- English Grammar
- Technical Writing
- Computers
- Management
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