Matthew Edwards

About Matthew Edwards

Matt Edwards is an Executive Creative Director currently leading the BMW, Mountain Dew and Specialized accounts at Goodby Silverstein and Partners. He has worked in the creative industry for the past 20 years in various fields ranging from design and publishing to digital content creation and advertising.The South African-born creative’s portfolio features work for clients such as BMW, Adidas, Mountain Dew, EA Sports, TripAdvisor, Adobe, Instacart, Harley Davidson, MTN, Betadine, and NYCFC.Previously he has focused his efforts at Johannes Leonardo working on the Adidas Originals business as creative director where he helped oversee all global creative communication work across the brand.His work has been awarded at the highest level at Cannes, Clio, D & AD, One Show, NY Festivals, LIAs, Golden Drum, Eurobest, Young Guns, ADC Czech Republic, Ciclope Festival and Loeries South Africa. Most notably winning the Grand Prix for Music Entertainment at the 2017 Cannes Lions Festival.

Experience

1. Executive Creative Director

   Goodby Silverstein & Partners

   Jan 2022 — Present · San Francisco, CA, US

Education

• Concept Interactive - Cape Town

  Design Diploma, Graphic Communications

  2001 — 2002

Skills

• Advertising
• Art
• Brand Development
• Art Direction
• Graphic Design
• Digital Marketing
• Integrated Marketing
• Typography
• Creative Strategy
• Interactive Advertising
• Illustration
• Creative Direction
• Concept Development
• Outdoor Advertising
• Corporate Identity