Matthew Earnest
Consultant Integrated Marketing Campaigns & Digital Engagement Optimisation @adidas
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WORK HISTORY
Consultant Integrated Marketing Campaigns & Digital Engagement Optimisation @adidas
Key accomplishments include:* Orchestrated an omnichannel content strategy for Adidas’ #AM4LND launch that empowered affiliate partnerships, generating substantial visibility with an Instagram reach of 22 million among Gen-Z demographics.* Spearheaded integrated content marketing campaigns that increased online engagement by over 40%, significantly boosting brand visibility across various social media platforms within a competitive landscape.* Developed data-driven brand strategies that enhanced consumer insights, resulting in a remarkable 30% increase in customer acquisition rates within targeted demographics over a 12-month period.* Collaborated with cross-functional teams to align marketing initiatives with business goals, achieving a notable 20% growth in overall revenue attributed to strategic digital efforts during the fiscal year.
EDUCATION
Parsons School of Design - The New School
Bachelor of Fine Arts
The University of Texas at Austin
Advertising
ABOUT MATTHEW EARNEST
I thrive at an exciting crossroads where creativity meets commerce—where innovative ideas transform into unforgettable consumer experiences. With over 15 years of international experience, I’ve had the joy of collaborating with iconic brands like Adidas and Airbnb. My journey began as a co-founder of a luxury start-up in New York City— which taught me the importance of community and collaboration in building a brand.Throughout my career, I’ve focused on driving customer engagement through tailored digital marketing strategies. For instance, while working with Adidas on the #AM4LND campaign, I orchestrated an omnichannel content strategy that reached an impressive 22 million people on Instagram among Gen-Z audiences. This experience reinforced my belief that effective branding is about connecting authentically with consumers.At Orchard Mile, I developed comprehensive digital marketing strategies that boosted client engagement by 40%. This achievement not only enhanced brand visibility across luxury platforms but also solidified my expertise in e-commerce optimisation. I thrive on using data analytics to inform decisions—whether it’s identifying trends for American Express or optimising product placements for Smythson.My time as Chief Marketing Officer at Le Monde Beryl was particularly rewarding; I led the creation of an integrated e-commerce platform that resulted in a 150% increase in online sales. Establishing strategic partnerships during this period was key to our success— something my time as co-founder of SARTEL allowed me to develop by connecting with talented individuals from various fields.Outside of work, I enjoy staying connected to the creative world through various community initiatives and projects. It keeps my ideas and engagement flowing while allowing me to give back to the industry I love.If you’re interested in discussing how we can collaborate on brand strategy or digital marketing initiatives—or if you just want to share ideas—feel free to message me on LinkedIn!Skills: Brand Development | Digital Marketing Strategy | E-commerce Optimisation | Integrated Marketing Solutions | Customer Engagement | Data Analytics | Brand Partnerships
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