Matthew Doyle

Experience

1. Marketing and Communications Coordinator

   Leelanau Wine Cellars, Ltd

   Sep 2022 — Present · Omena, MI, US

   Develop and execute multi-channel advertising strategies (Google, Meta, print/media) to drive sales and traffic to the tasting room and online. Create and implement an annual email marketing strategy, boosting online sales by 13% over three years. Analyze sales performance using Google Analytics, Square, and Excel to identify growth opportunities and provide actionable insights to management. Oversee social media (paid and organic) to strengthen brand visibility, increasing content interactions by 22.9% on Facebook and 100% on Instagram in the past year. Create original content for social media, the tasting room, sales team, and website to maintain consistent branding and messaging across all platforms. Manage and regularly update the winery’s website to ensure accurate content, optimized SEO, and alignment with current marketing initiatives. Launch the company’s first monthly newsletter to increase customer engagement and event awareness. Manage the winery’s first wine club—selecting featured wines, creating newsletter content, overseeing billing and shipments, and hosting quarterly pickup events. Coordinate year-round tasting room and e-commerce promotions, including monthly campaigns and live music. Draft press releases and conduct media interviews, securing positive regional coverage. Build community partnerships, including a collaboration with the Traverse City Festival Foundation to launch Cherries Galore—the official wine of the CherryT Ball Drop and a top-selling tasting room item. Oversee e-commerce operations including product inventory management and order fulfillment. Ensure a high-quality customer experience through prompt communication and issue resolution. Stay informed on marketing and communications trends to guide strategic brand growth. Proficient in: Adobe Premiere, Photoshop, Canva, Microsoft Office, WordPress, and MailChimp

Skills

• Journalism
• Radio Broadcasting
• News Writing
• Customer Service
• Powerpoint
• Microsoft Excel
• Research
• Editing
• Radio
• Web Content
• Final Cut Pro
• Breaking News
• Ap Style
• Public Speaking
• Feature Articles
• Wordpress
• Microsoft Word
• Adobe Audition
• Sports
• Social Media
• Online Journalism
• Social Networking
• Sports Writing
• Microsoft Office