Matthew Dibenedetti
SVP, Executive Creative Director ♦ Insights-Driven Strategy ♦ Technology-enabled Creative Execution ♦ Creative Operations Optimization
- Role
- SVP, Executive Creative Director at RKD Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
SVP, Executive Creative Director
Apr 2024 — Present
Leading RKD\'s 130 person, performance-driven Creative practice, I drive the use of data and insights to strategically develop audience-led experiences for over 200 diverse clients, who are each tactfully supported with over 25 years of tested and proven vertical and channel specific best practices.Paired with my diverse global commercial agency background, I\'m well-versed in the latest technologies and process optimization practices to support operational efficiencies, personalization, advanced performance optimization, accuracy and driving operational cost reductions - which I\'ve achieved by over 30% in less than a year. As a versatile and highly dynamic leader, I strategically develop custom solutions to help our clients attract, engage and grow with high impact, cost effective results.
Skills
- Visual Display
- Marketing Communications
- Creative Strategy
- Visual Merchandising
- Graphics
- Brand Development
- Copy Editing
- Marketing
- Database Marketing
- Digital Workflow
- Advertising
- Art Direction
- Creative Direction
- Graphic Production
- Adobe Creative Suite
- Print on Demand
- Integrated Marketing
- Online Advertising
- Interactive Advertising
- Print Production Management
- Workflow Solutions
- Catalogs
- Corporate Identity
- Published Author
- Direct Marketing
- Layout
- Corporate Branding
- Digital Asset Management
- Direct Mail
- Brochures
- Banner Ads
- Graphic Design
- Interactive Marketing
- Collateral
- Email Marketing
- Concept Development
- Digital Marketing
- Multi-Channel Marketing
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