Matthew di
Partnerships and Events Director Emea @HSBC
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WORK HISTORY
Partnerships and Events Director Emea @HSBC
London, GB
Responsible for global partnerships, events and regional strategic development in the Middle East, North Africa and Europe Coordinate with agency partners, manage and execute corporate hospitality and client management projects, conduct marketing campaigns to drive client acquisition and spending, and be responsible for gifts and merchandise, event budgets and local affairs. Ensuring the implementation of grassroots projects, legal, procurement and compliance requirements, and post-event KPI reporting. Sponsorship strategy growth, including identifying potential new partnership platforms based on data and insights, discussing rights and benefits with rights holders and developing activation plans
EDUCATION
King's Business School
Master's degree, Entrepreneurship
ABOUT MATTHEW DI
I am a hands on leader, creative thinker and strategic brand builder with a passion for great award-winning work and a focus on results.My experience spans from Marketing, Sponsorships, Events, Advertising, Leadership, International Strategy, Branding, Digital, Social Media, Team building, Networking, Market Research and high-end Production. As a senior Marketer I have 20 years experience having worked for some of the most renowned agencies in both London & Dubai and then made a successful switch to client\'s side 5 years ago.I started my career at Publicis working on Hewlett Packard across EMEA for 2 years before joining BBH London where I spent 3 years producing ground breaking integrated brand relaunch campaigns for ITV as well as the famous Waterslide campaign for Barclaycard. I was then given the opportunity to go and discover the world and widen my horizons for a year, after which I came back to the real world to work as a senior Account Director for some of London’s big blue chip agencies like Ogilvy, McCann and JWT on global brands like Ford, Xbox and Shell Corporate. 10 years ago I felt I needed a change and couldn’t resist the opportunity to come and work for Impact BBDO Dubai as Regional Director on Pepsico for 4 years followed by a very rewarding opportunity at HSBC UK and I haven’t looked back since.
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