Matthew Dermeik

About Matthew Dermeik

I\'m a junior studying Consumer Behavior and Marketplace Studies with a minor in Digital Media Studies at The University of Wisconsin-Madison. I\'m an adaptable and fast-learning student who thrives under pressure, driven by the mindset that influential brands are built on authentic and meaningful connections with consumers. As a current collegiate ambassador and two-time marketing intern for Monster Energy, I\'ve developed a strong consumer-first approach that blends strategic planning with hands-on execution. From organizing brand activations, conducting market research, and developing audience segment resources, I bring a unique and versatile set of skills that bridges the gap between data insights and meaningful brand experiences. My experience has showed me that building relationships with consumers goes far deeper than just transactions, It\'s about creating genuine and impactful moments through strategic and data driven planning, using authentic communication and creative marketing content to turn everyday consumers into brand advocates. I\'m passionate about exploring the intersection of brand strategy, digital media and market insights, and I\'m currently seeking internships for summer 2026 where I can expand and continue to learn how leading lifestyle and consumer goods brands connect with their audiences.

Experience

1. Collegiate Brand Ambassador

   Monster Energy

   Oct 2024 — Present · Madison, WI, US

   Create written report and 3 social media posts monthly to support collegiate marketing initiatives• Represent Monster professionally, building strong interactions with consumers to boost brand love• Pool consumer feedback, analyzing flavor, taste and can design to improve marketing strategies

Education

• TVT Community Day School

  GED

• University of Wisconsin-Madison

  Bachelor of Science - BS, Consumer Behavior & Marketplace Studies + Digital Media Studies minor