Matthew Denstedt

About Matthew Denstedt

Experienced analyst with a demonstrated history of working in the online media industry…

Experience

1. Head of Analytics

   Shadow Lion

   Oct 2024 — Present

   Tom Brady\'s Creative Media Studio - Develop and implement a comprehensive analytics strategy that aligns with the company’s goals and objectives - Act as the trusted source of all content and audience intelligence data while generating actionable insights, developing analytical frameworks, and building self-service data solutions for internal stakeholders - Oversee the collection, storage, and management of data from various sources, including audience engagement metrics, social media analytics, and production performance data while ensuring data integrity and accuracy across all analytics initiatives - Query, analyze and interpret complex data sets to provide actionable insights into project performance and audience behaviors - Conduct post-project analyses to assess the effectiveness of creative campaigns and identify areas for improvement - Create comprehensive reports and visual dashboards that communicate findings and insights to stakeholders in a clear and compelling manner - Present analytics insights to executive leadership and other departments, facilitating data-driven decision-making - Work closely with creative directors, producers, and project managers to integrate analytics into the creative process, ensuring that data informs content creation and production decisions - Provide guidance on how analytics can enhance storytelling and audience engagement- Utilize predictive analytics and modeling techniques to forecast audience trends, project performance, and market opportunities- Conduct audience segmentation analyses to understand demographics, preferences, and behaviors, informing targeted marketing and content strategies - Monitor audience trends and shifts in engagement, providing recommendations to adapt creative strategies accordingly- Evaluate and implement analytics tools and technologies that enhance data collection, analysis, and reporting capabilities.

Education

• Penn State University

  Bachelor of Arts (BA), Print Journalism

  2010 — 2014

Skills

• Data Analysis
• Journalism
• Social Media
• Twitter
• Leadership
• Marketing
• Blogging
• Business
• Microsoft Excel
• Sports
• Facebook
• Communication