Matthew Marks

About Matthew Marks

I am a dynamic and forward-thinking executive leader with more than 20 years of experience driving overall business strategy, operational performance, team development, and long-term growth initiatives within the retail industry. I currently serve as General Manager at Better Baseball, where I lead the organization with a strong focus on immersive Player Experience initiatives that redefine the traditional retail model. At Better Baseball, my leadership centers on creating an environment where retail becomes an extension of the game itself—delivering an engaged, educated, and fully immersed player journey. I align merchandising, training, in-store services, and team culture around the athlete’s needs to ensure every touchpoint enhances performance, builds trust, and strengthens brand loyalty. My strategic approach integrates experiential retail concepts with disciplined operational execution to drive sustainable growth and long-term market positioning.

Experience

1. General Manager

   Better Baseball

   Sep 2024 — Present · Atlanta, GA, US

   Champion immersive Player Experience initiatives that transform retail into an extension of the athlete’s performance journey-Align merchandising strategy, product presentation, service offerings, and team culture around the needs of the player-Ensure every customer touchpoint enhances performance, builds trust, and strengthens long-term brand loyalty-Build, develop, and mentor high-performing leadership teams focused on accountability, expertise, and service excellence-Foster a culture rooted in product knowledge, passion for baseball, and commitment to the player experience-Implement structured training and succession strategies to support long-term organizational health.

Education

• University of Phoenix

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• University of Phoenix

  Master of Business Administration - MBA, Business Administration and Management, General

• Middle Georgia State University

  Business Administration and Management, General

Skills

• Store Operations
• New Store Openings
• Profit
• Multi-Unit
• Fashion
• Loss Prevention
• P
• Sales Management
• Visual Merchandising
• Apparel
• Store Management
• Merchandising
• Driving Results
• Income Statement
• Retail
• Inventory Management
• Inventory Control
• Team Building