Matthew D. Conrad

About Matthew D. Conrad

Versatile, high-energy professional with multi-discipline background in marketing and employee communications, public relations, marketing research, and sales. Strategic and creative problem-solver with collaborative work style necessary to drive resolution and delivery across the organization. MBA with vast experiences in marketing, communications, and sales across business-to-business and consumer packaged goods industries.Throughout my 25+ year career, I have held several marketing research account leadership and corporate/marketing communications positions. Currently, I am Vice President of Client Services for The Directions Group. My responsibilities include growing and enhancing the company\'s relationship with business partners, leading teams that execute market research studies to help clients with strategic business initiatives. I served in a similar role at ORC International / ENGINE / Big Village, supporting CPG and durable goods clients, prior to joining The Directions Group.While in an account executive director role for TNS / Kantar, I was responsible for growing and enhancing the company\'s relationship with P&G, leading a team that executed primary market research studies, supporting brands such as Crest, Pantene, Head & Shoulders, Iams, Eukanuba, and Always. Prior to my entry into marketing research, I was in a corporate and marketing communications role with Convergys Corporation. I developed and implemented the company\'s first corporate public relations plan to support the communication initiatives of Convergys\' regional locations throughout the world. I also created and executed marketing and media strategies that resulted in the company having the best overall trade media image in the billing and customer care industries. Specialties: Marketing Communications, Public Relations, Account Management, Marketing Research, Writing.

Experience

1. Vice President, Client Services

   The Directions Group

   Jan 2025 — Present · Cincinnati, OH, US

   Responsible for establishing and growing new and existing client relationships by serving as a trusted adviser in answering business challenges through customized, integrated, and holistic solutions.

Education

• Xavier University - Williams College of Business

  MBA, Masters of Business Administration

  2002 — 2005

• Ohio University

  B.S., Journalism - Public Relations

  1994 — 1998

Skills

• Interpersonal Communication Abilities
• Customer Insight
• Consumer Behaviour
• Oral & Written Communication Skills
• Online Research
• Account Management
• Marketing Communications
• Marketing Strategy
• Marketing
• Public Relations
• Market Research
• Quantitative Research
• Marketing Research