Matthew Crothers

Experience

1. Account Manager

   UNFI

   Jul 2021 — Present · Tewksbury, MA, US

   Account Manager @ Demoulas/Market Basket. Managing Category Reviews and New Items is the main focus of my position, to include new item implementation, sales growth and increasing market share. I work very closely with the MB buyers, Vendors and Brokers to grow the UNFI business at MB by bringing the \'latest and greatest\' items to MB to maximize sales growth and profitability. Demonstrating professional expertise with products, market conditions, competitive activities. Other duties include working with MB Ad Dept on the Specialty & Banner Ads. I am the lead person on the UNFI Team working with MB\'s digital marketing dept as liaison between the brands and the MB digital team. Achievements: Presentation and Acceptance of approx. 250 new SKUs and approx. 50 new brands. Category reviews and New innovation placement has generated over $2.1 million in new sales Increasing profitability on New Item Implementations thru pricing and negotiations with Vendors and Brokers.

Skills

• Key Account Development
• Consumer Products
• Key Account Management
• Management
• Inventory Management
• Pricing
• Account Management
• Sales Operations
• Customer Service
• Sales Management
• Merchandising
• Retail
• Grocery
• National Accounts
• Sales