Matthew Cox

About Matthew Cox

Once I realized my aspirations of winning tennis Grand Slams were way out of reach, I took that same competitive spirit and determination and found my professional passion…building and cultivating brands. I am currently focused on brand management and strategy within the interactive entertainment & gaming landscape as the SVP / General Manager for Call of Duty at Activision. In this role, I set the overall go-to-market strategy for the brand\'s annual premium and free-to-play business operations globally, and collaborate closely with a variety of cross-functional teams and our development studios to drive strategic initiatives across the franchise.Throughout my tenure at Activision, I’ve had the honor of working on a diverse lineup of brands and have led teams to exceptional results, including record-breaking launches for Guitar Hero, Skylanders, Destiny the Game, and Call of Duty. Most recently, I helped deliver record-breaking engagement for Call of Duty: Modern Warfare and Call of Duty overall as the best-selling console video game franchise in the U.S. for the 15th consecutive year.Prior to Activision, I was on the agency side of the business with Catapult Marketing where I helped drive targeted marketing promotions for a variety of high-tier CPG brands including Pedigree, Sunbeam, and Dole. I received my MBA with Beta Gamma Sigma honors from the Marshall School of Business at the University of Southern California and my BS degree from Santa Clara University.

Experience

1. SVP General Manager - Call of Duty

   Activision

   Jan 2024 — Present · Santa Monica, CA, US

   I currently serve as Senior Vice President / General Manager of Call of Duty. In this role, I help drive Call of Duty\'s overall go-to-market strategy for its annual premium and free-to-play live operations, overseeing the brand\'s commercial and business operations globally. I collaborate closely with a variety of cross-functional teams and our development studios to drive key strategic initiatives across the franchise.

Education

• Santa Clara University

  Bachelor of Science in Business, Finance

• USC Marshall School of Business

  Master of Business Administration (M.B.A.), Brand Management & Finance

  2006 — 2009

Skills

• Strategy
• Integrated Marketing
• Management
• Digital Media
• Product Management
• Online Marketing
• Online Advertising
• Interactive Marketing
• Digital Marketing
• Brand Development
• Product Marketing
• Analytics
• Competitive Analysis
• Start-Ups
• Creative Direction
• Strategic Partnerships
• Strategic Communications
• P&L Management
• Product Development
• Entertainment
• Market Planning
• Marketing
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Strategy
• Customer Insight