Matthew Cleary

Senior Advanced Analytics Business Partner at Merz Aesthetics

Role: Senior Advanced Analytics Business Partner at Merz Aesthetics
Location: Durham, NC, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

Experience

Senior Advanced Analytics Business Partner
Merz Aesthetics
May 2022 — Present · Raleigh, NC, US
Presented numerous impact and ROI analyses to C-suite executives and directors pertaining to medical trainings, product bundle promos, loyalty programs, samples and free goods, and celebrity events- Implemented a modified RFM customer segmentation model coupled to a Tableau dashboard to personalize promotional offers and influence marketing brand plans- Calculated customer lifetime value via Bayesian modeling (BG/NBD coupled with Gamma-Gamma) to rank-order top customers and show churn risk over time to help prioritize sales rep activities- Combined RFC, XGBoost, and Logistic Regression models with a Market Basket Analysis to identify drivers of new brand acquisition, predict conversions, and highlight transactional patterns- Created a weighted ensemble time series model (Prophet, ESM, and ARIMA) to predict sales forecasts and incentive compensation

Contact information

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•••••@merzaesthetics.com
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Current company

Merz Aesthetics

Pharmaceutical Manufacturing · 3.2K employees · Raleigh, North Carolina, United States

We are Merz Aesthetics, a global medical aesthetics business specializing in neurotoxins, biostimulators, dermal fillers, devices, and skincare treatments. Drawing on over 118 years of Merz innovation and expertise, we serve healthcare professionals and patients and exist to fuel confidence. We help people look, feel, and live like the best versions of themselves—however they define it. Our portfolio is designed to meet patient needs while maintaining high standards of safety and efficacy. Being family-owned since 1908, we are part of the Merz Group, which was founded in Frankfurt, Germany, and operates with global headquarters in Raleigh, North Carolina, USA. Through this channel, we share medical aesthetics information for healthcare professionals and patients. Disclaimer: Products shown may not be available in all countries or may be known by a different name. Indications for use may vary from country to country. Please always refer to the product information approved in your country.

merzaesthetics.com

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