Matthew Chiumento

About Matthew Chiumento

I’m passionate about driving meaningful change at the intersection of technology, data, and people. With 15+ years of experience leading digital strategy, operational excellence, and product innovation across healthcare, retail and financial services, I specialize in translating complex challenges into actionable solutions that deliver measurable business impact.My background spans enterprise-level CRM and marketing automation platforms (Salesforce, Adobe Marketing Cloud, ServiceNow), Agile team leadership, and cross-functional collaboration with stakeholders from C-suite to front-line staff. I thrive in fast-paced environments where strategic vision meets tactical execution.Key strengths include:Building and mentoring high-performing teams that embrace change and foster continuous learningDriving data-driven decision-making to optimize customer engagement and operational efficiencyLeading large-scale digital initiatives that improve patient experience, sales enablement, and member satisfactionApplying business acumen to align technology investments with organizational goals and budgetsCreative and Marketing solutions, hands on and strategic

Experience

1. Enterprise Business Strategy Manager

   Baptist Health

   Aug 2023 — Present

   Strategic lead for digital product and services across CRM and Technology ecosystems. Responsible for driving product and brand awareness along with patient acquisition through a blend of cross-functional leadership, data-driven prioritization, and large-scale digital transformation, including new business, information security, marketing and service technology

Education

• Florida State College at Jacksonville

  Workforce Certificate (W.C.), Life Insurance Marketing 2-15

  2006 — 2007

• University of North Florida

  BA Communications, Public Relations, Advertising, and Applied Communication

  1994 — 1999

• Florida State College at Jacksonville

  Workforce Certificate (W.C.), General Lines Agent 2-20

  2009 — 2010

• University of North Florida

  Minor, Compter Graphics and Technology

  1998 — 1999

Skills

• Technology Solutions
• Video Production
• Leadership
• Training
• Sharepoint
• Web Design
• Social Networking
• Multimedia
• Project Management
• Management
• Corporate Communications
• Public Speaking
• Final Cut Pro
• Social Media Marketing
• Marketing Communications
• Social Media
• Marketing Strategy
• Videography
• Sales and Client Representation
• Sales
• Digital Media
• Creative Direction
• Editing
• Creative Direction and Marketing Strategy
• Advertising
• Public Relations
• Media Relations