Matthew Castro
Marketing and Advertising Trainee @Atlanta Braves
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WORK HISTORY
Marketing and Advertising Trainee @Atlanta Braves
Atlanta, GA, US
Produced in-game social content for Braves accounts on X, Facebook and Instagram focusing on highlight plays and team accomplishments - Tracked social performance across all platforms and tagged posts for ease of access and future analysis- Coordinated marketing initiatives promoting Braves campaigns for email, website, and billboardsMonitored and edited the Ballpark app to improve fan experience and effectively communicate information- Improved and tested an AI Chatbot that answers fan questions by scraping website information- Worked with TV and streaming partners to run various advertisements and commercials promoting Braves initiatives- Developed an activation tour bringing a Braves interactive experience to over fans across 5 different states
EDUCATION
University of Georgia - Terry College of Business
Bachelor of Business Administration - BBA, Marketing
ABOUT MATTHEW CASTRO
Social Media Professional with a focus in the Sports Industry
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