Matthew C. Corlett
Vice President, Brand Partnerships @Live Nation Entertainment
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WORK HISTORY
Vice President, Brand Partnerships @Live Nation Entertainment
Los Angeles, CA, US
Responsible for selling cross-platform marketing partnerships to Fortune 500 companies, both directly and through agencies that leverage Live Nation assets including venues, artist tours and events, digital, ticketing, mobile and content. Call on both C-level and senior marketing decision-makers with clients, and senior account directors and marketing decision-makers with agencies. Responsibilities include cold calling, prospecting, pitching, negotiating, and closing revenue opportunities. •Achieving sales revenue goals•Building, refining, updating, and maintaining a pipeline of prospects•Understanding the marketing objectives of clients and their agencies, and determining how Live Nation can help them achieve their goals•Acquiring new clients•Tracking and updating all sales activity within Salesforce, our sales CRM system
EDUCATION
California State University, Northridge
Communications, Broadcast Journalism
SKILLS
ABOUT MATTHEW C. CORLETT
With over 20 years at Live Nation Entertainment, my expertise lies in forging powerful brand partnerships and driving sales leadership. At the heart of my professional ethos is a deep commitment to understanding client objectives and aligning them with strategic opportunities. Our team\'s mission resonates with my personal belief in the transformative power of live events, and I am dedicated to leveraging Live Nation\'s diverse assets to meet our partners\' marketing goals.As Vice President of Brand Partnerships, my role encompasses selling cross-platform marketing partnerships to top-tier companies. This includes prospecting, pitching, and closing deals that capitalize on Live Nation\'s extensive portfolio, from venues and artist tours to digital and mobile content. My success is rooted in a robust understanding of the marketing landscape, enabling me to craft compelling solutions that address the unique goals of each client and agency we collaborate with.
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