Matthew Byrne
Head of Distribution @Principal Insurance Limited
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WORK HISTORY
Head of Distribution @Principal Insurance Limited
Manchester, GB
Lead the full distribution strategy for Principal Insurance, overseeing sales, marketing, digital acquisition, partnership development, and product performance across specialist motorcycle, niche personal lines and commercial lines.Delivered consistent YoY growth in GWP across core motorcycle and specialist segmentsDeveloped and managed key underwriting and affinity partnerships, strengthening proposition and profitabilityModernised distribution channels including digital onboarding, targeted marketing, and improved retention journeysBuilt and led high‑performing commercial teams across sales, marketing, and productCollaborated with Operations and Compliance to ensure regulatory alignment, improved QA, and enhanced customer experience
EDUCATION
South Trafford College
Business Studies and IT
SKILLS
ABOUT MATTHEW BYRNE
With 20+ years of insurance industry experience and over a decade at Principal Insurance, I specialise in building high‑performing distribution teams, developing commercial partnerships, and driving sustainable growth across specialist and niche personal and commercial lines.As Head of Distribution, I lead our sales, marketing, technology and product functions — ensuring we deliver strong retention, effective acquisition, and frictionless customer journeys. I collaborate closely with underwriting partners, affinity brands, and operational teams to create commercially robust propositions that meet both customer and regulatory expectations.My career spans roles in commercial insurance, personal lines, operations, and marketing. This breadth gives me a unique end‑to‑end view of the customer lifecycle and a strong ability to identify growth opportunities, optimise performance, and deliver resultsSpecialisms:Distribution Strategy • AI • Commercial Partnerships • Affinity Schemes • Team Leadership • Sales & Marketing • Product Development • Insurance Operations • Customer Experience • Stakeholder Management • Underwriting & MI Insight
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