Matthew Brodsky
Marketing & Communications Executive - Digital + Content + Social
- Role
- Senior Director, Insurance Advisory Solutions Marketing at The Baldwin Group
- Location
- Elkins Park, PA, US
- LinkedIn followers
- 500 followers
About Matthew Brodsky
I\'m a versatile and award-winning editorial professional and business communications/marketing executive. I currently serve as Senior Director, Insurance Advisory Solutions Marketing, at The Baldwin Group, one of the fastest growing insurance advisory firms in the US.
Experience
Senior Director, Insurance Advisory Solutions Marketing
Sep 2022 — Present · Elkins Park, PA, US
Lead a team of 20 marketing and communications professionals driving brand awareness, engagement, colleague relations, and multimillion organic revenue opportunities through events and sponsorships, integrated campaigns, social media, client retention efforts, and communications.Drive multiple account based marketing campaigns for targeted audiences in priority B2B commercial specialty to increase brand penetration and accelerate prospecting with the goal of 10x influenced opportunities to expense ratioContinuously improve our Net Promoter Score program for high net worth private risk, commercial insurance and employee benefits clients, including strategies for promoter referrals and at-risk clients.Collaborated with enterprise marketing colleagues and business leadership on a rebranding effort extended over 1 year, 6 regions, and 20+ local brands.Partner with sales leaders to develop target account lists for their teams and the outbound and inbound tactics to work them.Support senior leaders in their internal communications, change management, and awareness building efforts across the firm.
Education
Cornell University
BA, History
The University of Georgia
MA, History
Skills
- Marketing Communications
- Reinsurance
- Copy Editing
- Marketing
- Writing
- Copywriting
- Journalism
- Content Management
- Magazine Articles
- Publishing
- Storytelling
- Publications
- Entrepreneurship
- Web Editing
- Press Releases
- Social Media Marketing
- Public Relations
- Editing
- Magazine Management
- Editorial
- Proofreading
- Media Relations
- Feature Articles
- Content Development
- Financial Services
- SEO
- Interviewing
- Social Media
- Blogging
- Research
- Newsletters
- Advertising
- Magazines
- Captives
- Web Content
- Strategy
- Property & Casualty Insurance
- Books
- Web Content Writing
- Content Strategy
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