Matt Briel

CMO at Lulu | Helping Publishers Transform Operations Through Strategic Print-On-Demand | Author of Profit On-Demand | Building Tomorrow’s Creator Economy

Role: Chief Marketing Officer at Lulu Press, Inc
Location: Raleigh, NC, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Matt Briel

As Chief Marketing Officer at Lulu, I partner with publishing houses worldwide to solve their most pressing challenges: inventory risk, global distribution complexity, and backlist monetization.Having worked with indie publishers, boutique imprints, and major trade publishers, I understand the delicate balance between tradition and innovation. POD isn\'t about replacing offset printing - it\'s about strategic deployment where it makes the most sense for your catalog.Let\'s explore partnership opportunities if you\'re: A publisher seeking to optimize inventory management • Looking to revitalize your backlist catalog • Expanding into international markets without local inventory • Interested in sustainable publishing practices • Ready to improve margins on mid-list and long-tail titles

Experience

Chief Marketing Officer
Lulu Press, Inc
Feb 2025 — Present
Spearheading transformation of print-on-demand from service to strategic business accelerator • Leading cross-functional teams across Marketing, Sales, and Strategic Partnerships to drivegrowth • Architecting creator success programs that have enabled authors to achieve sustainable income • Building strategic partnerships that expand market reach across 20+ countries • Pioneering data-driven approaches to POD optimization • Regular speaker at publishing events including London Book Fair • Developing thought leadership content on the future of publishing and creator economy

Education

Florida Atlantic University
Bachelor of Arts (B.A.), English Language and Literature
1996 — 2000

Skills

Sales&Marketing
Sales Operations
Social Media Marketing
Marketing Communications
Marketing Strategy
Customer Service Management
Brand Development
Salesforce.com
Sales Workshops
Lead Generation
Customer Acquisition
Customer Retention
Training
Crm
Marketing
Competitive Analysis
Sales
Sales & Marketing
Direct Sales
Advertising
Email Marketing
Management
Sales Management
SEO
Google Analytics
Google Adwords
Salesforce.com Administration
Marketing Management
Brand Management
Product Development
Social Media
Digital Marketing
Leadership
Customer Service
Online Marketing
Customer Satisfaction
Account Management
Strategy
Team Leadership
Integrated Marketing

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