Matthew Bock
Brand Strategy Director
- Role
- Strategy Director at Havas New York
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Matthew Bock
I’m a seasoned strategy director known for insightful perspectives and ideas that lead to…
Experience
Strategy Director
Apr 2024 — Present · New York, NY, US
Client: NewYork-Presbyterian• Strategy to position NYP as a day-to-day partner in New Yorkers\' health, including work on Health Advocacy campaign that turned NYC into a playground of contextually relevant health nudges.• Proactively initiate, research and build journey map that reorganizes NYP\'s communications to physicians, resulting in statistically significant lifts in key brand perception metrics and outperformance on media metrics like CTR.• Lead interviewer for patient interview campaigns and NYP Advances videos, focusing primary research on impactful questions that inspire stirring and engaging content.• Help structure and co-write case study for “Blood Bags” campaign that won Healthcare Marketing Impact award.
Education
Vassar College
Bachelor of Arts, Classics: Greek
2008 — 2012
General Assembly
Social Media Strategy Mapping
2016 — 2016
Skills
- Brand Positioning
- Interpreting Data
- Research Recruitment
- Brand Storytelling
- Consumer Personas
- Research Synthesis
- Getting to Big Ideas
- Social Listening
- Distilling Brand Truths
- Customer Journey Mapping
- Survey Development
- Surveymonkey
- Dancing
- Competitive Analysis
- Crystal Clear Creative Briefs
- Channel Planning
- Brand Development
- Competitive Monitoring
- Trend Analysis
- New Business Development
- Focus Group Coordination
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