Matthew Benner
Partner and CMO at Chief Outsiders
- Role
- Partner CMO at Chief Outsiders
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Matthew Benner
Over 25 years experience in general management and marketing. Consistent track record of driving volume and profit growth across a wide range of business situations and organizational structures. Very effective in creating the strategy and energizing the organization to move successfully in new directions.Specialties: Volume and Profit GrowthStrategic vision;Company Brand Building; Customer segmentation and product development;Development and integration of new sales channels;Organizational Bench Strength development and successionContact me at m•••@chiefoutsiders.com
Experience
Partner CMO
Nov 2009 — Present · Houston, TX, US
One of the founding partners of this unique fractional C-level consulting firm. Our growth has earned ten straight INC magazine top fastest growing firm awards. I have led over 100 successful consulting engagements, with nearly a 100% client reference rate- Increased a financial services firm\'s average revenue per customer by +150%, while doubling customers sold per month, and reducing total cost per sale by over 60%.Turned around a publication\'s sales rate from a five year -10% revenue decline to +80% year over year growth on retail sales- Help drive a +200% revenue increase at consumer package goods firm over two year program- Drove a Hosting company\'s marketing leads to close 300% better than previous record; increasing new logo MRR up 50% in under 6 months
Education
Princeton University
BSE, Chemical & Nuclear Engineering
1979 — 1983
Skills
- Product Development
- B2b Marketing
- Leadership
- Marketing Communications
- P&L Management
- Management
- Marketing Management
- Market Analysis
- Sales
- Market Research
- Market Planning
- Mergers
- Competitive Analysis
- Start-Ups
- Organizational Development
- Advertising
- Executive Management
- Strategic Vision
- Cloud Computing
- Go to Market Planning
- Business Development
- Digital Marketing
- Marketing Automation
- Product Marketing
- New Product Roll Out
- Multi-Channel Marketing
- Go-to-Market Strategy
- Brand Development
- Segmentation
- Pricing Optimization
- Lead Generation
- Customer Acquisition
- B2b
- Direct Marketing
- Product Management
- Brand Management
- Marketing Strategy
- Analytics
- Public Relations
- Business Strategy
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