Matthew Bell

Founder @North Star Media

Leeds, GB

After a 20+ year career in business and technology, I founded North Star Media with a single mission: to be the Digital Growth Partner for the UK\'s expert solar installers. I saw that while the solar market was booming, many of the best installers were trapped in a stressful \'feast or famine\' cycle, completely reliant on low-quality, shared leads from brokers.My company solves this problem. We act as our clients\' expert, outsourced marketing department. We don\'t sell leads; we build the permanent assets and AI-powered systems that deliver a predictable flow of exclusive, qualified appointments.As Founder and Head Strategist, I personally oversee the entire client journey:Business & Marketing Consultancy: Leveraging 20+ years of experience to provide high-level strategic advice, helping clients navigate the complexities of the market and make smarter growth decisions.Strategic Branding & Positioning: Crafting a compelling brand message and online presence that builds the crucial trust needed to turn a prospect into a customer.System Design & Implementation: Designing and executing the end-to-end client acquisition system, from AI-powered lead generation to automated email nurture sequences.Execution & Oversight: Managing the creation of all key assets, including high-converting landing pages and sales funnels, to ensure a seamless client journey.Ultimately, my role is to give expert solar business owners the systems and strategy they need to achieve predictable growth, allowing them to focus on what they do best: managing their projects and leading their teams.

Park Lane College

HNC Business and Finance, Distinction

University of Leeds

BA, Business Management , Marketing

Leeds College of Technology

HNC, Electrical and Electronic Engineering