Matt Brown

VP Consumer Direct & Client Retention @Success Mortgage Partners, Inc.

Plymouth, MI, US

Leading the build and scale of Success Mortgage Partners’ Consumer Direct and Client Retention division establishing a direct-to-consumer platform centered on customer engagement & recapture, scalable lead generation, and conversion optimization.• Architecting the full Consumer Direct operating model, including sales structure, workflow design, KPI framework, and accountability standards• Designing CRM, telephony, and marketing automation framework to support structured outreach and measurable conversion performance• Leveraging analytics and behavioral data to prioritize opportunity and improve funnel efficiency• Partnering with Capital Markets to align pricing strategy with margin objectives and competitive positioning• Establishing P&L ownership, forecasting, and profitability discipline across the division• Recruiting, building, and developing a high-performance inside sales team seeking platform/stability and aligned on accountability standards

Virginia Tech - Pamplin College of Business

Management