Matthew E.

About Matthew E.

I lead go-to-market teams through the messy middle — that $10M to $150M stretch where everything breaks if you don’t (re)build it right. I’ve done it across multiple categories and growth stages, from category creation at Overjet to enterprise transformation at Clari and the shift from PLG to sales-led motions at A Cloud Guru.My throughline is simple: create focus, build systems that scale, and hold a high bar for talent & execution. I believe great sales cultures aren’t built on rah-rah energy or dashboards — they’re built on clarity, accountability, and knowing exactly how to win.I lead from the front but think like an operator. One day it’s reworking the forecast model or building an operating cadence that creates real predictability; the next, it’s coaching a rep through a seven-figure deal or breaking into a new market. I’ve always been hands-on because that’s how you build belief — in the mission, in the metrics, and in each other.At my core, I’m a builder: of teams, systems, and belief.

Experience

1. Expert

   Primary Venture Partners

   Nov 2023 — Present

   As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network.

Education

• Southern Methodist University

  BA, English