Matthew Roseman
Product Director @Wb Games San Diego
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WORK HISTORY
Product Director @Wb Games San Diego
EDUCATION
University of California, Berkeley, Haas School of Business
Master of Business Administration (M.B.A.)
Bowdoin College
Bachelor of Arts - BA, Economics
ABOUT MATTHEW ROSEMAN
Matthew is a passionate media, entertainment and technology professional with a strong multi-disciplined background across product management, product marketing, and finance. He is currently the Director of Product at WB Games San Diego. Select Core Competencies: • Experience hiring/building/managing development teams (both internal and external) ranging from small rapid-prototyping initiatives to large-scale 30+ person live WWL operations. • Deep understanding of the F2P/GaaS business model with 10 years of real-world experience directing multiple titles across all phases of the product lifecycle from opportunity assessment/pre-production to development and initial beta/soft-launch through to global release and subsequent live operations.• Proven track-record using proprietary game data, AB testing, targeting/segmentation, and competitor benchmarking to help inform game design/roadmap decisions and optimize subsequent KPIs. • Dynamic understanding of customer lifecycle marketing with demonstrated success in planning, executing, and optimizing marketing communications and merchandising campaigns across all stages of the product lifecycle.• Ample experience working both creatively and organizationally with global entertainment brands/franchises (DC, Harry Potter, WWE, LEGO, Jame\'s Cameron\'s Avatar).• Excellent financial acumen with proven and well-disciplined P&L ownership/management capabilities (forecasting/modeling, accounting, reporting, etc.).
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