Matt Heitzer

Founding Solutions Engineer at Crstl | Helping brands, retailers, and 3PLs simplify EDI and scale faster | Duke MBA

Role
Founding Solutions Engineer at Crstl
Location
Richmond, VA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Matt Heitzer

I’m passionate about technology. and even more passionate about using it to make people’s lives easier.I started my career as a developer, building data-driven applications, then earned a Duke MBA and moved into product management to shape the right products for the right markets. Today, as a solutions/sales engineer, I bring technical depth and business strategy together, partnering with customers to uncover real problems and deliver practical, high-impact solutions.Outside of work, I’m a lifelong sports fan (Hokies, Blue Devils, and my Houston pro teams), a country music lover, and someone who enjoys cooking, movies/TV, and spending time with my family.

Experience

  1. Founding Solutions Engineer

    Crstl

    Jan 2026 — Present · US

    CRSTL is an AI-powered B2B commerce platform that streamlines the data exchange (EDI) between brands and retailers - eliminating friction, accelerating speed to market, and driving more efficient, scalable selling.

Education

  • Virginia Tech

    Bachelor of Science (B.S.), Computer Science

    2008 — 2012

  • Duke University - The Fuqua School of Business

    Master of Business Administration (M.B.A.)

    2015 — 2017

Skills

  • Android Development
  • Data Analysis
  • Programming
  • Technical Writing
  • Html
  • Software Development
  • Etl
  • Human Computer Interaction
  • Microsoft Office
  • Java
  • Cloud
  • Sql
  • Program Management
  • User Interface Design
  • Css
  • User Experience
  • Mobile Applications
  • Obiee
  • Product Management
  • Database Design
  • Agile Application Development
  • Sdlc
  • Requirements Analysis
  • Sharepoint
  • Technical Presentations
  • Project Management
  • Business Intelligence
  • Communication
  • Software Development Life Cycle (Sdlc)
  • Business Process
  • Cloud Computing Iaas
  • Consulting
  • Javascript
  • Leadership
  • Software as a Service (Saas)
  • Design Thinking
  • Public Speaking
  • Business Analysis
  • Paas

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Matt Heitzer — Founding Solutions Engineer at Crstl in Richmond, VA, US | Unifers