Matt Hayter

Operations and Marketing Director @Propalt

As Operations and Marketing Director at Propalt, I lead the strategy and execution behind our growth, brand, and customer experience. I work across departments to ensure seamless operations, while driving marketing initiatives that position Propalt as the smarter, data-driven alternative for estate agents, mortgage providers, and property professionals.Key responsibilities:Oversee day-to-day operations, improving internal efficiency and customer outcomes.Develop and implement multi-channel marketing campaigns that generate demand and drive engagement.Work closely with product and sales teams to align messaging, improve go-to-market strategies, and scale our client base.Shape the brand narrative, ensuring our unique value proposition – industry-leading data, AI-powered insights, and automation – is clearly communicated.Analyse performance metrics to inform decision-making and continuous improvement.Propalt helps property professionals unlock the full potential of their data, target opportunities with precision, and grow their business with confidence.