Matt Hatchell

About Matt Hatchell

I’ve spent 20+ years in this business helping global companies build their brands, motivating high-performing teams to do great work, and leveraging tech, insights, and creative to connect with customers. I’m a pro at driving marketing automation, identifying industry trends, and bringing the big ideas that keep a product relevant. My true strengths lie in establishing relationships, telling great stories, streamlining processes, and ALWAYS delivering. Oh, and hosting bourbon tastings. Don\'t forget the bourbon.

Experience

1. Head of Client Services

   Standard Deviation

   Nov 2023 — Present

   As the agency’s first strategic account lead, I work across all B2B tech SaaS accounts, delivering exceptional client service and implementing “big agency” account management best practices with a refined, small agency touch.Focused on building deep relationships with each client’s internal departments (marketing, sales, product, C-suite) to understand and connect the unique business initiatives amongst them, a task the client finds frustrating to solve from the inside alone. I help leverage the in-depth knowledge of each client’s business goals to pitch incremental projects, foster & grow long-term partnerships, increase retainer activities, and organically grow each account.I harness expertise in brand development, social media, digital strategy, and paid media to create impactful, consumer-grade B2B campaigns and programs.As a member of the leadership team, I’m responsible for implementing operational betterments including authoring scopes, account/project staffing, budget and P&L management, etc. of the agency.

Education

• University of Arizona

  Bachelor’s Degree, Communication and Media Studies

  1997 — 2002

• Highland Park High School

  High School

  1994 — 1997

Skills

• Mobile Advertising
• Google Adwords
• Social Marketing
• Marketing Research
• Corporate Branding
• Web Analytics
• Integrated Marketing
• Brand Architecture
• Google Analytics
• Media Planning
• B2b Marketing
• Digital Strategy
• Business Development
• Web Marketing
• Digital Marketing
• Relationship Marketing
• Creative Strategy
• Digital Media
• Brand Development
• Interactive Marketing
• Account Management
• Lead Generation
• Product Marketing
• Crm
• Strategic Partnerships
• Direct Marketing
• Direct Mail
• Interactive Advertising
• Social Media Marketing
• Advertising
• Website Development
• E-Commerce
• New Business Development
• SEO
• Ppc
• Advertising Sales
• Brand Management
• Content Strategy
• Marketing Strategy
• Creative Briefs