Matthew Haimm

About Matthew Haimm

Hey! I\'m Matt Here’s a stereotypical about me in the 3rd person:Matt is an accomplished creative strategist, team leader and designer.For 7 years Matthew ran creative direction and was an equity partner in a CPG startup that sold for $40 million in 2021. He built and continuously evolved the brand aesthetic across every touchpoint from the ground up, leading all design efforts and creative implementation from the website UI to product packaging and beyond.He managed an internal team of amazing creatives; worked, directed, and strategized with multiple external agencies; and championed multiple cross-departmental initiatives. Not to mention, Matt also led the internal strategy on a multi-million dollar brand revamp in partnership with award-winning marketing agency KNOWN.I created Minerva Creative Co. as the solution I wish had existed when I was in-house: an expert-led, operations-minded approach to market entry that ensures seamless execution from concept to shelf.Our battle-tested workflow and centralized client portal keep everything transparent, streamlined, and on track so you can focus on growing your brand while we handle the creative it needs.Minerva Creative Co. is where agency-level work meets start-up agility. Let’s build something great, efficiently and effectively.

Experience

1. Founder & Creative Director

   Minerva Creative Co

   Feb 2023 — Present · Fort Lauderdale, FL, US

   Minerva Creative Co. was built for emerging cpg/dtc brands that value getting to market efficiently & effectively. We specialize in bringing consumer-facing brands to life, covering everything from market positioning, branding, packaging design, packaging sourcing and procurement, e-commerce store design and development and more without the bottlenecks and cost of traditional agencies or chaos of multiple strung together freelancers. Unlike big agencies with high overhead, slow turnaround times, and layers of project managers, we operate as a lean, highly specialized team of designers and operators. Our process is built for speed and efficiency, giving brand operators the high-quality creative work they need without the guesswork, inflated costs, or reliance on entry-level talent.With over a decade of experience leading creative projects as an in-house Creative Director, I created Minerva Creative Co. as the solution I wish had existed: an expert-led, operations-minded approach to getting to market that ensures seamless execution from concept to shelf. Our battle-tested workflow and centralized client portal keep everything transparent, streamlined, and on track so you can focus on growing your brand while we handle the creative it needs.Minerva Creative Co. is where agency-level work meets start-up agility. Let’s build something great, fast.

Education

• Florida International University

  Associate's degree, Graphic Design

• Ringling College of Art and Design

  Pre College Program, Industrial and Product Design