Matt Guenigault
Senior Social Media Manager @the LEGO Group
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WORK HISTORY
Senior Social Media Manager @the LEGO Group
London, GB
Leading regional social media team across APAC, CEEMEA and Western Europe
SKILLS
ABOUT MATT GUENIGAULT
I am a passionate and strategic digital creative and community builder, with a love for storytelling for real people in a digital world. I champion truly audience-first approaches to channels, community and content to make a real impact by drive engaging and meaningful conversations. It’s social media - it should be relevant, engaging and FUN!I am fiercely passionate about creating collaborative working environments in which teams and individuals can thrive, create amazing work together and have fun along the way.I currently lead an in-house social content team for the LEGO Group, and part of the EMEA Leadership team leading cross-function teams through content-first projects and campaigns. From 20••••23 I had the privilege of being Creative Director for a new homegrown digital convention, LEGO® CON. I am also a Wellbeing Champion, helping to support colleagues through providing resources, guidance and a listening ear.Previously headed up the LEGO Group’s London-based Global Content Development & Engagement team (x11) running channel planning, publishing and engagement on core global brand, franchise and local channels (Facebook, Instagram, YouTube, Twitter, Pinterest, VK, OK).Former social lead for BBC Worldwide’s core global brands – BBC Earth (Planet Earth II), Sherlock, Doctor Who and Top Gear.
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