Matt Griffin

About Matt Griffin

As a highly-motivated and results-oriented digital marketer, I have a proven track record of managing all facets of a sophisticated email marketing portfolio including email deployment and segmentation strategy, channel optimization, analytics reporting, content validation, customer data management, and industry best practices for legal compliance. By utilizing my outgoing and team-oriented personality I have been successful in working across multiple teams and managing a variety of projects to meet business performance objectives. The last 8 years have been dedicated to the retail and digital e-commerce space with the primary objective of creating marketing campaigns and automations that support company objectives with a focus on the customer experience. Specialties/Skills include: Enterprise Platform Management, CRM & Database Management, Email Campaign and Automation Management, Segmentation Strategy, Vendor Management, Brand Management, Social Media Management, Cross-channel Marketing Campaigns/Programs, and Marketing Channel Management.

Experience

1. Global Crm & Email Strategist

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   Feb 2022 — Present · Seattle, WA, US

   Principal Responsibilities- Own Email & SMS Marketing strategy (creation & implementation), including planning the daily execution of promotional and brand marketing campaigns for Australia, New Zealand and the United States which requires management of content calendars, requesting creative assets, building templates, segmenting audiences, managing the QA process before deployment and providing frequent and timely reports of channel KPIs to stakeholders - Identify and measure key KPIs that align with business goals, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations - Summarize analytical findings/trends and share actionable insights and recommendations to channel managers and cross-functional teams - Implement Email marketing and SMS best practices, including ensuring compliance with data protection requirements such as CAN-SPAM, GDPR, and CCPA - Collaborate with Global Marketing and creative/copy teams, develop clear stories that showcase product attributes, encourage cross category purchases, and drive repeat purchases for new product launches, annual promotions, seasonal events, in-store events and more

Education

• Washington State University

  BA, Marketing

  2003 — 2007