Matt Gray
Principal @Graypoint Communications Advisory Inc
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WORK HISTORY
Principal @Graypoint Communications Advisory Inc
Calgary, AB, CA
A strategic communications consultancy dedicated to helping companies and organisations communicate with clarity, credibility, and confidence. Drawing on more than two decades of experience in corporate communications, stakeholder engagement, and public affairs, Matt Gray, Founder and Principal of GrayPoint Communications Advisory, helps leaders navigate complex issues, build trust, and align words with actions. Known for his steady approach and strategic insight, he brings a calm presence and clear thinking to high-stakes situations where credibility matters most.
EDUCATION
University of Calgary
M.A., Communications Studies
University of Prince Edward Island
BA
SKILLS
ABOUT MATT GRAY
AboutHelping energy organizations earn trust, reduce risk, and deliver results in complex environments.I am a communications and stakeholder strategy leader with nearly 20 years in the electricity industry. I have led high budget projects, advised executives, and designed engagement strategies that align diverse stakeholders toward shared outcomes while protecting reputation and building trust.I combine strategic insight with hands-on execution. I have directed corporate communications, media relations, and crisis management programs, built thought leadership campaigns, and guided initiatives that strengthened public confidence, reduced risk, and advanced business priorities. I am equally comfortable coaching executives on media engagement or leading teams through change, always with clarity and purpose.I bring a human touch to high-stakes work. Curiosity, respect, service, and humour guide how I lead, mentor, and collaborate. I tackle challenges with integrity, learn continuously, and find moments of levity along the way because the people and relationships behind the work matter as much as the results themselves.Career HighlightsTrusted AdvisorCounselled executives on strategy, crisis management, and high-stakes decisions, consistently strengthening trust and credibility.Reputation and Communications LeaderDirected corporate communications and media relations for one of Canada’s largest power producers, aligning reputation strategy with business priorities and ESG commitments.Stakeholder and Policy ExpertiseDesigned collaborative engagement models across Alberta’s electricity sector, balancing regulatory, commercial, and community interests with integrity.Business BuilderLed power and infrastructure services at a national land firm, deepening client relationships and generating over $500K in annual revenue while fostering principled engagement.People Leader and MentorBuilt and led high-performing, values-driven teams, reinforcing clarity, consistency, and accountability while supporting growth and development.
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