Matt Gotchy

About Matt Gotchy

I am a seasoned executive with 20+ years of experience in technology, product development, marketing, and business operations. I have built and led high-performing teams, created and scaled dozens of product lines, and consistently transformed complex challenges into strategic opportunities that drive growth and profitability. My expertise spans global product management, strategic partnerships, innovative marketing, and data-driven decision-making, helping organizations optimize performance, expand market presence, and implement transformational initiatives. With a proven track record of delivering sustainable results, I am passionate about driving business excellence and positioning companies for long-term success.

Experience

1. Chief Product and Marketing Officer

   Didit

   May 2025 — Present · Reno, NV, US

   Leading end-to-end product and marketing strategy for Didit, a SaaS collaboration platform, aligning product vision, brand positioning, and go-to-market execution- Defined the product experience from onboarding to notifications, shaping workflows that maximize clarity, adoption, and retention- Drove E2E beta testing strategy and execution, leading user research sessions, synthesizing insights, and translating findings into product and UX refinements- Partnered with interaction and visual designers to deliver an intuitive, AI-enhanced UI for frictionless first-time and ongoing user experience- Combined market research, user interviews, and AI-powered synthesis to develop a comprehensive persona-based omnichannel content library- Developed competitive positioning, pricing, partnerships, and strategy to drive subscriber growth and scale- Leveraged AI technologies (ChatGPT, Claude, Nano Banana) to execute the full product/marketing function- Managed creative and technical vendor ecosystem including design agency, video production, and specialized contractors to execute multi-channel launch- Built an integrated launch strategy across owned, earned, and community channels with persona-based targeting- Architected and implemented automated marketing operations infrastructure, customer success platform, and user behavior analytics- Established analytics and attribution frameworks to measure adoption, engagement, and marketing ROI in real time

Education

• University of Nevada, Reno

  M.S., Chemical Engineering

• University of Nevada, Reno

  B.S., Chemistry

• University of Nevada, Reno

  B.S., Chemical Engineering

• University of Nevada, Reno

  MBA, Business Administration and Management, General

Skills

• Enterprise Software
• Software as a Service (Saas)
• Agile Project Management
• Saas
• Product Management
• Relationship Building
• Project Management
• Lean Startup
• Product Marketing
• Ecosystem Thinker
• Software Documentation
• Innovation Catalyst
• Integration
• Strategic Partnerships
• Mobile Applications
• Innovation Development
• Business Analysis
• Strategy
• Software Development
• Program Management
• Large Scale Change Management
• Negotiation
• Start-Ups
• Go-to-Market Strategy
• Cross-Functional Team Leadership
• Leadership
• Agile Methodologies
• Acquisition Integration
• Analysis
• Management
• Analytics
• People Builder
• Cloud Computing
• Design for Delight