Matt Goff
VP, Finance and Operations @Admiral The Visitor Relationship Management Vrm Company
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WORK HISTORY
VP, Finance and Operations @Admiral The Visitor Relationship Management Vrm Company
Admiral VRM is a software-as-a-service (SaaS) platform with tools to help digital publishers enhance relationships with their visitors. Key products include ad block recovery, full-service subscription management, privacy and consent management, and first party data collection.• Hired to establish the FP & A function at rapidly growing, seed-funded company, implementing best practices for reporting, budgeting, controls, and go-to-market strategy.• Partnered with CEO to successfully close $13M Series A and $6M venture debt round, providing financial modeling and due diligence support.Partnered with CEO to successfully close $13M Series A and $6M venture debt.• Built bottoms-up financial model for fundraising and annual budget.• Designed and execute monthly forecasting, reconcile actuals to forecast and budget, cash flow analysis, customer-level analysis, and headcount planning.• Lead all business operations, including HR, benefits, insurance, legal compliance, and managed external accounting, audit, and tax functions.
EDUCATION
University of North Carolina at Chapel Hill
MBA
University of Florida
BS
SKILLS
ABOUT MATT GOFF
Key Skills from across my career:• Leadership: Led complex organization of over 200 employees, managed and developed staff from entry to senior (Director/VP).• Strategy: Fortune 500 C-suite experience, analysis-led strategy, presentations, financial modeling, pricing and segmentation.• Change Agent: Formal recognition in nearly every role for strategy or process improvements, driving actual organizational change to implementation.• Contracts: Lead high-volume team, oversaw contract negotiation and execution up to $15M value handling all CBS technology deals.• FP & A: Managed $100M+ P&L, budgeting and planning, cost model, strategic insights generation.• Accounting: Deep GL GAAP accounting exposure, designed and built TM1 reporting system.• M&A: Led multiple deals from pre-acquisition analysis through post-close integration.• Global: Grew up in the Philippines and Marshall Islands, two-year expat in UK, working travel across Europe and Asia, personal travel worldwide across six continents.
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