Matt McDonald

Experience

1. Creative Marketing Manager

   Powder7

   Jan 2017 — Present · Golden, CO, US

   What I’ve done: Grown Powder7’s brand and reach locally and online, acquiring new customers and adding value for people who already know us.How I’ve done it: Organic SEO based on keyword research. Personalized emails. More and better content, including product copy, reviews, videos, blog posts, and socials. Locally? Cool events + clear brand story.Numbers?~20% sales growth for Powder7 annually. Avg. email CTR ~3%(90K list size). Growth in SERPS, written + video content, events, etc, with budget less than 1.5% of total revenue. Areas I manage and things I do-Email: Plan content and write copy; outline design and coordinate with graphic designer-Social Media: Manage all Powder7 social media accounts, including advertising-Photo: Build and manage archive of original photos for use across digital marketing and website-Copywriting: Write and edit product descriptions, buying guides, and various other pages for website-Video: Plan and produce original videos and direct projects with contractors-Ambassadors/athletes: Manage/leverage relationships with professional athletes and ambassadors-Blog: Edit, plan, and write all blog content; hire and work with freelancers-Events: Plan, advertise, and execute monthly in-season events (Sept - March), including season kickoff-SEO: Manage and track SEO/SERPS for blog posts, buying guides, and other site pages.

Education

• State University of New York at Plattsburgh

  Bachelor of Arts (B.A.), English Writing Arts

  2010 — 2014

Skills

• Acting
• Public Speaking
• Creative Writing
• Editing
• English
• Digital Photography
• Writing
• Video Production
• Facebook
• Social Media
• Youtube
• Public Relations
• Advertising
• Final Cut Pro
• Event Planning
• Press Releases
• Microsoft Word
• Microsoft Office