Matt Giggey
- Role
- Associate Brand Manager, Ninja Motorized at SharkNinja
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Associate Brand Manager, Ninja Motorized
Apr 2023 — Present
Be the liaison to all cross-functional arms of the business with a heavy focus on category growth • Working with the Product Development, Creative Services and Consumer Insights to support the development of the products story and messaging for marketing deliverables prior to launch. • Specifically, message development and execution for product positioning and packaging, and help communicate it to the GTM team. • Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand and that will drive high purchase intent • Partner with category management and strategic sales on assortment and pricing strategy that delivers on high rate of sale • Communicate the value proposition of the products to the international team and develop the marketing tools that support the selling process of the products globally • Support Manager in execution marketing launch assets including storyboards, packaging, and more while beginning to lead these tasks independently. • Become an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation. • Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions • Support development and implementation of best practices and processes across all consumer touchpoints for the business • Manage creative development processes (i.e, timeline, approvals, protocols) Participate on a global cross-functional team to develop new products and messaging
Education
Groton-Dunstable Regional High School
College Prep, General Studies
2007 — 2011
Boston College Carroll School of Management
Bachelor's degree, Marketing, Finance
2011 — 2015
Skills
- Social Media Marketing
- Powerpoint
- Business Analytics
- Research
- Social Networking
- Leadership
- Mentoring
- Social Media
- Photography
- Cisionpoint
- Adobe Day Cq
- Photoshop
- Sales
- Microsoft Excel
- Public Speaking
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