Matt Faulkner

About Matt Faulkner

I’ve spent the last 10+ years helping startups grow, often as the first marketing hire and always as someone who loves building from zero to one.What drew me to marketing, and keeps me here, is how it blends curiosity, empathy, systems thinking, and storytelling. I’m a demand generation and growth marketer by trade, with a track record of designing scalable programs, guiding go-to-market strategy, and turning insights into action. Whether it’s boosting pipeline, optimizing onboarding, or shaping product messaging, I work cross-functionally to solve meaningful problems that move the business forward.I’m especially energized by early-stage teams where experimentation is welcomed, ideas are pressure-tested quickly, and good marketing shows up as helpful, not just loud. I believe the best marketing doesn’t just convert; it adds value before the sale.Outside of work, I climb, cook, read obsessively, and own more instruments than I can play well. I aim to lead with humility, maintain a bias for action, think clearly under pressure, and stay curious.I love working with teams who care deeply about the problems they’re solving and the people they’re building for. If that sounds like your kind of work, I’d be glad to connect.

Experience

1. Director, Demand Generation

   Proteus Motion

   Oct 2022 — Present

   Head of Marketing for Series A B2B fitness software and hardware startup- Boosted qualified pipeline by 4.46x YoY, achieving a peak 11.07x increase in sales qualified leads through strategically targeted performance marketing campaigns across Meta, LinkedIn, and Google Ads- Spearheaded the implementation of HubSpot and enhanced Google Analytics tracking, automating critical sales and marketing workflows to increase efficiency and drive data-informed decision-making- Collaborated with Sales to redesign forecasting and sales processes, enhancing scalability and enabling precise tracking, contributing to a 28% improvement in forecast accuracy- Executed data-driven growth marketing strategies that doubled lead volume while optimizing budget allocation, maximizing ROI on campaigns- Streamlined marketing operations to efficiently manage a large volume of leads, improving conversion rates by 12% and enhancing response time through optimized workflows.

Education

• Vanderbilt University

  Bachelor of Science (B.S.), Human & Organizational Development; Psychology

  2010 — 2014

• Danish Institute for Study Abroad

  Positive Psychology

  2012 — 2012

Skills

• Analytics
• Strategy
• Talent Management
• Copywriting
• Financial Accounting
• Leadership Development
• Event Planning
• Strategic Planning
• Research
• Cross-Cultural Leadership
• Google Analytics
• Social Media Marketing
• Organizational Effectiveness
• Microsoft Office
• Career Development
• Positive Organizational Psychology
• Public Speaking
• Project Management
• Social Media Measurement
• Leadership