Matt Crum
Chief Marketing Officer | CPG | Vice President of Marketing | Natural Products | General Manager
- Role
- Vice President Marketing and Strategy at Darey Brands
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Matt Crum
Versatile, resourceful, innovative, entrepreneurial and mission-driven marketing leader – specializing in the consumer packaged goods (CPG) and food & beverage industries – with a history of implementing successful end-to-end innovation strategies & processes. Proven track record of developing and executing strategic marketing campaigns and promotions that transform and propel brands, generating sustainable long-term growth and profitability.Consumer Behavior & Insights Growth Marketing Consumer Marketing CampaignsSKILLS• Go-to-market strategic planning & implementation• Marketing operations & KPI management• Team building, scaling, training & management• Budget/P&L management & financial forecasting• Promotion/pricing strategy & management• New product ideation & development• Packaging strategy, development & implementation• Brand development & launch strategies• Market research, consumer insights & analytics• Syndicated data & analytics• Digital marketing strategy• Event marketing & sponsorships• Owned & earned media placement• Vendor/agency management#cmo #vicepresidentofmarketing #cpg #generalmanager #naturalproducts #strategicplanning
Experience
Vice President Marketing and Strategy
Mar 2023 — Present
Lead all marketing and sales activities for the Darey Brands portfolio - Meyenberg goat milk (the leading goat milk brand in the U.S.), Green Valley Creamery (a leading lactose-free real dairy brand in the U.S.), Redwood Hill Farm (the leading goat yogurt and kefir brand), and Tailspring, an up and coming pet nutrition brand.
Education
Rensselaer Polytechnic Institute
BS, Civil Engineering
University of Minnesota
MBA, Marketing
Skills
- Marketing
- Strategy
- Shopper Marketing
- Market Planning
- Market Analysis
- Product Launch
- Brand Development
- Segmentation
- Marketing Research
- Brand Equity
- Product Development
- Market Research
- Brand Architecture
- Consumer Products
- Positioning
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Fmcg
- Sales Operations
- Commercialization
- Competitive Analysis
- Start-Ups
- P&L Management
- Product Innovation
- Leadership
- Management
- Forecasting
- Advertising
- Retail
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