Matthew Ganzak
Incubator + Startup Studio FounderWe build venture-scale companies$1B outcomes start with execution
- Role
- Founder at Scaleup Media
- Location
- Naples, FL, US
- LinkedIn followers
- 500 followers
About Matthew Ganzak
I create software that people use and manage advertising for brands you know.
Experience
Founder
Mar 2012 — Present · Naples, FL, US
In order to understand ScaleUP Media, it is important to first outline our approach to marketing and sales. Successful brands are driven by pain and pleasure marketing.Illustrate the pain and explain the pleasure with the product you are offering.Create a low barrier to entry, then indoctrinate the customer to the brand culture and scale revenues by ascending the customer up in your opportunities. We call this frictionless selling, where you are creating an incredible user experience and solving problems. Over the last decade of running paid ads for clients (and with our products), we have found that it is better to spend more time in creating a frictionless sales system verses cramming undesirable products and offers into your prospects.ScaleUP Media takes a step back to look at the entire picture of the business, will reframe the offerings and create a go-to-market plan to drive leads and sales through processes.With this approach, we only have time to work with a small number of clients per year, along with building our own SaaS products to solve problems in the market. We encourage our clients and partners to chase product market fit, instead of chasing sales. Sales become easy with great product market fit, and ScaleUp Media is the consulting partner that helps bring clarity to these sales and marketing processes.
Skills
- Marketing
- Web Development
- Online Marketing
- Wordpress
- Email Marketing
- Advertising
- Adobe Creative Suite
- Social Media Marketing
- Web Design
- Social Media
- Online Advertising
- Photoshop
- Graphic Design
- Illustrator
- Dreamweaver
- Indesign
- Direct Marketing
- Flash
- Final Cut Pro
- Website Development
- Search Engine Optimization
- SEO
- Website Hosting
- Small Business Consulting
- Small Business Online Marketing
- Google Adwords
- Marketing Strategy
- Keyword Research
- Link Building
- Social Networking
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