Matthew Fishwick
Electronic Arts (Ea) @Electronic Arts (EA)
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WORK HISTORY
Electronic Arts (Ea) @Electronic Arts (EA)
EDUCATION
Loughborough University
BSc, Management & Computing
Loughborough University
MSc, Marketing & Management
SKILLS
ABOUT MATTHEW FISHWICK
Marketing leader with over 15 years experience in shaping some of the biggest names in sport and entertainment, from launching EA SPORTS FC to redefining Sky Sports. My career is about connecting fans to what they love through storytelling, turning casual players and viewers into passionate communities. With experience spanning brand identity, global campaigns, launches, commercial strategy, proposition development and creative production, I bring both breadth and depth. This foundation makes me a strong collaborator and leader, able to drive cross-functional teams, coach specialists, and deliver innovative campaigns that resonate.I believe in balancing heritage with innovation, protecting what makes a brand iconic while finding bold new ways to excite the next generation. I lead with instinct sharpened by data, thrive in fast-paced environments, and love building collaborative teams that bring fan experiences to life.Core Skills• Global brand strategy, positioning & storytelling• Fan engagement & content ecosystem development• Partnership, sponsorships & rights holder collaboration• Creative leadership and cross channel campaign direction• Commercial & financial management of multi-million budgets• Building, mentoring and leading high-performing teams• Driving innovation, transformation and positive cultural change
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