Matte Martha Wicklin
Market Research Professional
- Role
- Senior Project Manager at Profiles By Kantar
- Location
- Los Angeles County, CA, US
- LinkedIn followers
- 500 followers
About Matte Martha Wicklin
Market research professional experienced with qualitative, quantitative, and data analytics, always seeking opportunities to innovate and better engage people with brands. Expertise in brand strategy, research design, project management, analysis, and storytelling results presentation. SKILLS brand strategy marketing strategy market research consumer insights qualitative research quantitative research analytics segmentation brand tracking project management cross-functional team leadership storytelling presentations INDUSTRY EXPERIENCE consumer packaged goods food & beverage quick service restaurants hospitality travel telecommunications government agency construction energy automotive toys & entertainment kids & family-targeted marketing licensed & co-branded marketing
Experience
Senior Project Manager
Jan 2022 — Present · Los Angeles, CA, US
Education
Barnard College
Bachelor's Degree, Medieval and Renaissance Studies
The University of Chicago Booth School of Business
Master of Business Administration (MBA), Marketing & Finance
UCLA
Certificate in Marketing, Concentration in Digital Marketing
2018 — 2019
Skills
- Market Research
- Team Leadership
- Brand Equity
- Qualitative Research
- Leadership
- Analytics
- Public Relations
- Online Marketing
- Troubleshooting
- Integrated Marketing
- New Media
- Segmentation
- Advertising
- Social Media
- Advertising Research
- Marketing
- Competitive Analysis
- Strategy
- Budgets
- Business Insights
- Hotels
- Presentation Skills
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Online Advertising
- Marketing Strategy
- Digital Marketing
- Marketing Communications
- Direct Marketing
- Quantitative Research
- Marketing Research
- Innovation Management
- Consumer Behaviour
- Powerpoint
- Microsoft Excel
- Telecommunications
- Project Management
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