Matteo Vianello
Immigrant. Executive Creative Director & Brand Builder | Launched Nest, scaled brand 0→$3+B | ex-Google, Thumbtack, Logitech | Co-founder @ Squero
- Role
- Co-founder, Creative Director at Squero
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Matteo Vianello
I\'m a Design and Creative leader with expertise in launching products, building brands, and structuring high-performing teams. I started Squero to help tech founders figure out their product story as part of product development, and before they go to market, not after. Because brand is not a lipstick on a pig, and logos alone can\'t save a product that isn\'t worth making.
Experience
Co-founder, Creative Director
Sep 2019 — Present · US
At Squero, we help the next crop of startups build their brands, tell their stories, and design customer-centered teams and experiences. This year, we\'ve designed \"Build\"—the book by Tony Fadell—and helped SaaS companies such as Asana, Apollo GraphQL, Spatial Audio, Contentful, and Humu; hardware startups such as Wright Electric, Cala Health, Cricut, and WiTricity and software startups such as Catch & Release and Yo Labs.
Education
Università Iuav di Venezia
Industrial design
1995 — 1997
Liceo Scientifico G.B. Benedetti
High School, Industrial and Product Design
1992 — 1995
Skills
- Teaching
- Corporate Branding
- Typography
- Strategy
- Graphics
- Brand Development
- Brand Developement
- Marketing Communications
- Illustrator
- Branding
- Experience Design
- Outdoor Advertising
- Digital Marketing
- Advertising
- Innovator
- Adobe Creative Suite
- User-Centered Design
- Concept Development
- Art
- Corporate Identity
- Digital Media
- Graphic Design
- Logo Design
- Branding & Identity
- Creative Direction
- Interactive Advertising
- Copywriting
- Web Design
- Creative Strategy
- Leadership
- Art Direction
- Social Media
- User Interface Design
- Brand Architecture
- Video Production
- Integrated Marketing
- Interaction Design
- Product Design
- Marketing
- Direct Mail
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