Matteo de Gaetano
Sales and Marketing Director @Myworld Italia
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WORK HISTORY
Sales and Marketing Director @Myworld Italia
Verona, IT
I am responsible for revenue management in myWorld Italia guiding the Marketing and Sales teams, that includes more than 10 people. With more than 2 Mln members in Italy and more than 15 Mln in 55 countries myWorld is the more extensive and comprehensive benefit program around the world. Only in Italy we manage partnership with online e-commerce (more than key accounts (more than 70) and SMEs (more than We complete our offer with our Marketplace (myWorld.com) and our portal for Travel Bookings (travelWorld). Main activities- Design the sales and marketing strategy plans of myWorld in Italy to growth the turnover and reach the business objectives - Create the executive plan to transform the defined strategy in actions - Manage the Sales & Marketing Teams in order to execute the company strategy - New partners acquisition and development of the existing ones - Management of the above and below the line communication and campaigns budget with specific aims to new members acquisition and maintaining and growth the existing ones - Define the CRM initiatives and the Marketing Automation setup - Coordinate marketing campaigns and initiatives with Key Account partners, of the marketplace, for the travel business and e-commerce partners - Customer experience optimization - Create new business solutions to growth the company turnover
EDUCATION
ISTUD Business School
Master's degree, Marketing/Marketing Management, General
Università degli Studi di Napoli Federico II
2002, ENGINEERING
ABOUT MATTEO DE GAETANO
With over 20 years of experience in sales and marketing management, I am an executive leader who helps companies increase the number and value of their customers. I am currently the Sales and Marketing Director at myWorld Italia, the most extensive and comprehensive benefit program in the world, with more than 15 million members in 55 countries. In my role, I design and execute the sales and marketing strategy plans for myWorld in Italy, guiding a team of more than 10 people and managing partnerships with online e-commerce, key accounts, and SMEs. I leverage my expertise in CRM, digital loyalty, marketing automation, and customer intelligence to deliver innovative and effective solutions that boost customer acquisition, retention, and loyalty. I also bring a consulting approach to my business development activities, thanks to my business and technical background. I am passionate about working with my team and transferring them my experience and know-how, while facing new challenges and opportunities in the market.
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