Matteo Reggiani

Director Marketing Corporate Communications @Wamgroup

Cavezzo, IT

Generate engaging content to support content-driven integrated strategy- Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging- Strategizing and implementing campaigns leveraging both traditional (collateral, print advertising, direct mail, etc.) and digital marketing tactics (social media, digital advertising, websites, email, etc.)- Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility- Developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows and events- Creating and maintaining project plans to successfully move all projects forward in a timely, collaborative and efficient manner- Providing guidance to Subsidiaries\' GMs to help shape local marketing strategies- Working with tradeshow manager to develop plans to leverage product promotions to help generate leads at key shows and events- Creating and managing the Corporate MarCom budgets in close collaboration with the product management team- Attending and participating in all relevant trade shows- Traveling within Group\'s Subsidiaries to gain a deeper understanding of the business and customers- Responsible for monitoring program success and ROI analytics and reporting to appropriate Directors, product managers, etc- Actively soliciting relevant input from customers and the sales organization to develop new and vibrant marketing collateral.