Matteo Passerini
Sponsorship - Ita Airways @ITA Airways
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WORK HISTORY
Sponsorship - Ita Airways @ITA Airways
Roma, IT
Cooperation in the development of the Sponsorship Marketing plan• Competitive analysis• Coordination of the sponsorship agency to define and develop strategies in effective activations• Management and enhancement of activities with Partners• Support in commercial activities aimed at achieving company objectives• Management of events and branding activities with Partners• Support in the development and creation of BTL and ATL communication materials• Management of company contests and employee awards• Management of ticketing and PR activities• Support in digital activities (company website, social media, campaigns)• Support in Social Media Marketing activities• Support in Video Marketing activities• Management of various sponsorship related activities / events, including logistical aspects• Definition of ROI model for the evaluation of the sponsorship• Monitoring of contractual resources• Coordination and cooperation with different business areas to develop and implement activities
EDUCATION
Università LUMSA
Laurea Magistrale LM in Giurisprudenza, Legge
24ORE Business School
Executive Master, Sport Business Management
ABOUT MATTEO PASSERINI
Ciao! as a marketing and sponsorship professional at ITA Airways, I manage key partner like La Biennale di Venezia, Fondazione Milano Cortina 2026, FIGC, CONI and FIP, turning sport and entertainment into meaningful connections between brands, communities, and stakeholders.My daily activities cover the entire partnership process — from drafting sponsorship contracts to on-field activations — ensuring every detail is aligned with our brand vision and delivering 100% of the project from start to finish. I thrive in environments where speed, creativity, and teamwork make the difference.I believe in the power of sport as a universal language: I’m deeply interested in fan engagement, partnership models, and everything that connects competition, innovation, and business. Always open to international collaborations and projects that bridge sport, business, and culture.
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