Matteo Moda
Manager, Customer Success @Onetag
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WORK HISTORY
Manager, Customer Success @Onetag
Manage strategic relationships with media agencies and advertisers, supporting them throughout the full lifecycle of programmatic campaigns across DSP and SSP environments. My role combines client consulting, product enablement and commercial development, helping partners optimize campaigns and grow their programmatic investments.Key responsibilities• Manage relationships with major agency partners and advertisers• Plan and optimize programmatic campaigns (awareness & performance)• Deliver platform demos, product presentations and feature training• Support pre-sales activities and identify upsell and cross-sell opportunitiesMain agency partnersJakala · Omnicom Media Group · WPP · Publicis Groupe · Innocean · Refine Direct · TXT Media · PerformAdvPlatforms & toolsOnetag DSP/SSP · Adform DSP · DV360 · HubSpot · Grafana · Confluence · Jira
EDUCATION
Università Cattolica del Sacro Cuore
Second-level Master's Degree in Markets and Strategies
Università Cattolica del Sacro Cuore
First-level Master's Course in Business Administration
The University of Queensland
English Language Studies
SKILLS
ABOUT MATTEO MODA
I have over 9 years of experience in digital advertising, working across agencies, publishers and ad-tech platforms. Throughout my career, I have supported agencies and brands in the planning, activation and optimization of digital and programmatic campaigns, helping them achieve their marketing objectives through data-driven strategies. My professional approach combines client consulting, strategic thinking and commercial mindset, with a strong focus on building long-term relationships and identifying opportunities to grow advertising investments. I enjoy working closely with partners to understand their business needs, structure effective media strategies and translate complex technological solutions into clear and actionable opportunities. Over the years I have collaborated with leading media groups including GroupM, Publicis and Webranking, supporting campaigns for international brands such as Armani, Luxottica and Danone. I am particularly interested in the evolution of digital advertising and AdTech, and I enjoy working at the intersection of technology, media and business strategy, helping partners unlock the full potential of their digital investments.
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