Matteo Comba

Alfa Romeo - Global Brand Content @Alfa Romeo

Torino, IT

Develop stand-out brand content projects across 360° channels, ensuring alignment with brand values and working collaboratively with cross-functional teams at global, regional, and country levels.• Manage all operations related to 360° campaign production: from creative briefing to final validation, including agency and production house coordination, stakeholder approval management, project planning, governance and procurement processes, rights clearance, and all the needed approvals. Participation in key production phases and presence during shoots when required.• Support the Brand Communication team by delivering content and assets (videos, presentations, and other materials) for key events.• Manage the brand content budget, including obtaining necessary approvals and optimizing the use of allocated resources.• Monitor the effectiveness of developed content through advertising impact studies, brand image analysis, commercial testing, and digital/social KPIs. Propose and define improvements or new actions based on insights.• Oversee and coordinate related international brand content activities.

Liceo Scientifico Ettore Majorana di Moncalieri

Piano Nazionale Informatico

Università degli Studi di Torino

Economia e Direzione delle Imprese

Università degli Studi di Torino

Economia Aziendale